Kawaii KindsA field guide to Japanese kawaii.

原宿

Japanese Kawaii · Shop Dossier

ACDC RAG: pastel and dark, cut from the same pattern.

The rabbit hoodie comes in black with black lace, and in pink with white lace. Same ears, same hem, same print — two moods of Harajuku cute as colourways of one garment.

Kawaii Kinds · Shop Dossier · checked 2026-08-08

Product photograph: a black zip hoodie with long white-lined rabbit ears on the hood, a white rabbit-and-dice print on the chest, and a black lace frill along the hem, on a white background.
Photo: ACDC RAG

Compass Check

Two ranges, and a named world each season.

“Spreading KAWAII from Harajuku to the world” is the shop’s own line. The catalogue splits into PASTEL and DARK; each season arrives under a title of its own — Pop Galaxy, Baby Punk, Nightmare — and the racks run from tops and dresses to outerwear, accessories and a plus-size range.

01 · Look

What they make

The same hoodie in pink, then one jacket from each side of the catalogue.

Photos: ACDC RAG · 2026-08-08

The rabbit hoodie is cut in black, white and pink; the Dot Cat jacket in pale blue, grey and navy. What carries across both sides is the motif work rather than the colour: rabbit ears and cat ears on the hoods, a pixel cat stitched at chest height, lace along a hem.

Not verified. Which of our style names any given piece belongs to. The shop names colour ranges, not subcultures.

02 · Check

Ordering from outside Japan

From the shop’s own Shipping Guide, read 2026-08-08.

  1. English storeThe shop runs its own English storefront; you order there, not through a third party.
  2. DHL Express · 3–7 daysCharges are calculated in the cart at checkout.
  3. EMS · 3–14 daysThe slower of the two published overseas options.
  4. CustomsDuties may fall due on arrival. The shop states these are set by your country, not by them.

Card, PayPal, Apple Pay and Google Pay are listed for everyone; cash on delivery and bank transfer are marked Japan-only.

Not verified. Whether a given item reaches a given country, and what it costs. The cart is the only current answer.

03 · Record

The shop, on the record

Storeacdcrag.com — with an English storefront
OperatorACDC Co., Ltd.（株式会社ACDC）
EstablishedJune 1980
BaseHarajuku head office · 1-16-7 Jingumae, Shibuya-ku, Tokyo
RangesPASTEL · DARK
OverseasDHL Express or EMS, direct from Tokyo
Our relationshipNone. Not a partnership, not paid placement.

04 · Sources

Sources and limits

Pages the shop publishes about itself, read on the dates shown. What they do not settle stays marked Not verified.