Kawaii KindsA field guide to Japanese kawaii.

Stationery guide フレークシール

Flake stickers: choose for your project

Small, individually cut stickers for planners and letters. Start with the place you want to decorate, then use the examples below to compare effects and decide what to check on the pack.

01 · Understand

Flakes or sheets? Look at the backing.

Vanfu’s die-cut pieces have separate backings; its sheets share one. BGM also offers backings larger than the printed design.

Editorial diagram: three separate flower, leaf and star stickers on the left; the same motifs on a shared rectangular backing sheet on the right. Colours and sizes are illustrative.
Loose pieces (left), a shared sheet (right). Illustration; shapes and sizes are examples.

02 · Choose an effect

What do you want to make?

Three examples, with layout ideas based on official photos and maker descriptions.

  • A little cafe scene

    Official BGM image showing fifteen green cafe motifs, including drinks, desserts, a chair and a lamp.
    Photo: BGM

    Washi

    BGM · Cafe A La Mode, Green

    15 designs × 3 each = 45 pieces. For stationery use.

    Try a drink and a dessert beside your writing. One green palette ties the cafe scene together.

    Check. Three copies of each design: check this if you want matching decorations.

    Find this exact pack

    喫茶アラモード・緑

    Product code: BS-FG123

    Check the official product page

    Match the name and code; check the current delivery terms on the official site.

  • A layered collage

    Official MIND WAVE image showing six film-frame designs with flowers, clouds, water and everyday scenes.
    Photo: MIND WAVE

    Clear PET

    MIND WAVE · MOMENTS, gray tone

    6 designs × 5 each = 30 pieces. Film-frame motifs.

    Overlap the clear pieces for a different colour effect, as the maker suggests. Consider the page colour underneath.

    Check. Fits within 90 × 60 mm. Check the actual design size for a small planner box.

    Find this exact pack

    モーメンツフレークステッカー gray tone

    Product code: 81358

    Check the official product page

    Match the name and code; check the current delivery terms on the official site.

  • A raised card accent

    Official MIDORI photo of gold and white clover, bow, dove, butterfly and heart stickers, with raised side edges visible.
    Photo: MIDORI

    Raised decoration

    MIDORI · Happy Motif

    5 designs × 6 each = 30 pieces. Raised foil for cards and wrapping.

    Try a heart or bow beside a message. White side edges reveal the raised gold motifs.

    Check. Delicate: MIDORI warns of mailing damage and peeling on rough surfaces.

    Find this exact pack

    シール PCM デコレーション 箔 ハッピーモチーフ柄

    Product code: 82608006

    Check the official product page

    Match the name and code; check the current delivery terms on the official site.

See the differences in 24 seconds

24 seconds · silent video with English text · Kawaii Kinds
Read the video text

0–3s · Flake stickers: separate pieces, different effects. An editorial diagram compares loose pieces with a shared sheet.

3–8s · Build a cafe scene. Washi: BGM, Cafe A La Mode, Green, BS-FG123. 15 designs, three of each.

8–13s · Layer a collage. Clear PET: MIND WAVE, MOMENTS, gray tone, 81358. Overlap to change the colour effect, as suggested by the maker. The moving colour diagram is illustrative.

13–18s · Add a raised accent. MIDORI, Happy Motif, 82608006. For cards and wrapping. Handle gently. The side-view diagram is illustrative and not to scale.

18–24s · 30 pieces does not mean 30 designs. MIND WAVE: six designs × five each = 30. MIDORI: five designs × six each = 30. Compare designs and copies.

03 · Read the pack

30 pieces is not 30 designs.

素材 = material: 和紙 = washi; 透明PET = clear PET.

柄 = designs; 枚 = pieces. MIND WAVE’s 6柄×各5枚 is 6 designs × 5 each. MIDORI has 5 designs × 6 each. Both total 30.

シールサイズ = sticker size. MIND WAVE’s pieces fit within H90 × W60 mm, a maximum rather than each piece’s size. パッケージサイズ = packaging size: H122 × W96 × D4 mm for this pack.

04 · Before you stick

Arrange before peeling.

Layout idea: keep the backings on while you arrange the pieces. Check the spacing, then peel and stick one at a time.

Material and “flake” do not establish waterproofing or clean removal. Check the maker’s instructions for bottles or phones. A Japanese name does not establish the country of manufacture.

Sources and photo credits

Product facts come from the makers’ pages. The layout ideas are editorial suggestions, not hands-on product tests.

Photos collected 6 September 2026. Product checks are dated with each source below.

View all 6 sources and checked dates